Finally get the formula for brand consistency

That beautiful logo and brand you paid for? You were probably really satisfied with it when you got it back from your designer. But since then...well, things have been a little rocky. All you want is some consistency, dangit, and that “style guide” with a list of colors and fonts just isn’t cut out for the volume of content you’re producing anymore.

You know there’s a magic formula for making your business look cohesive, but you have no idea what ingredients are involved.

Start feeling confident

that when customers find you online, they’re getting the best representation of your business and what it can do.

You tried hiring that super-fancy brand designer

but you felt lost as soon as the process was over

You’ve tried hiring graphic designers to give you templates and pieces that will make you feel consistent and branded, but you were left with an even bigger mess than before.

The truth is, the entire time you thought you paid for “branding,” all you were getting was basic ingredients, but no formula for mixing up your perfect solution. It’s not your fault — designers tell you that branding is just a list of fonts and colors. But it’s so much more than that!

A jam-packed do-it-yourself workshop to create a formula for all your design decisions.

(So you can nix the doubt and insecurities and get back to running your business.)

How does it work?

  • STEP 1

    You’ll get access to my scientific method for creating a thorough and balanced brand style where I walk you through how to make decisions and create go-to formulas for the future.

  • STEP 2

    You’ll do the work alongside me, experimenting with your formula and plugging in your answers to a style guide template I provide for you.

  • STEP 3

    Boo-yah! You’re ready to show off that sizzling new brand to the world and start implementing your formula in everything from Facebook ads to Instagram posts to newsletter opt-ins.

What You'll Get

8 Video Training Sessions | Nicole will walk you through each component of your brand formula, plus share her screen with you to demonstrate how she experiments to get the perfect formula.

Style guide template | Download the step-by-step template (available in Adobe Illustator or Canva) that will guide you through creating your own brand style guide with clear rules for using your logo, colors, fonts, photography, and graphics together.

Downloadable "Lab Notes" Worksheets | Make sure you don't miss a thing when you follow the worksheets and checklists for each section. These will guide your brainstorming, get to the heart of your style, and lead you through adding to your style guide template.

Branding questionnaire | My tried-and-true questionnaire will help you get to the heart of your brand's purpose, your client's aspirations and desires, and the magic keywords that will guide your branding process.


worth over $250!

The Graphics & Icon Library | Over 60 icons and decorative graphics that you can easily apply your brand colors to and use throughout your brand! (Available as EPS and PNG files)

My Favorite Font Combos | A list of my favorite font combinations and styling guidelines to make those free Google Webfonts look even better

4 Mood Board Templates | Illustrator and Canva templates for four different mood board layouts so you can plug and play your images and choose whatever layout best suits your style

The Brand Audit Checklist | A checklist for making sure that your brand is consistent and updated on all platforms and materials

This workshop is perfect for you if...

You're not brand new to business, but you're just getting started on building your empire.

You already have a logo, and you've already found that it's not enough to brand your content.

You're a DIY business owner who isn't afraid to dig in and learn a new skill. 

You're comfortable with Canva or Adobe Illustrator (or willing to learn!).

You're creative and driven, but you need someone to guide you in making decisions. 

As with anything design-related, you'll be relying a bit on your creative side and imagination. If you're the type of person who doesn't know pink from coral, this might not be the right fit!


Nicole is a design fairy godmother!


Before working with Nicole, I tried to DIY my branding, but no matter how much time I spent trying to make my brand look cohesive across all my platforms, it still looked like a bit of a mess. I knew in my head that I owned an online business, but I didn't feel "legit" because my branding looked so piecemeal and amateur. Nicole saved me from even more toil and trouble trying to bootstrap my branding (with less than pretty results) and transformed my business.

Meet Your Lead Chemist

Hi! I'm Nicole!

Brands aren't just about the pretty. They're about getting just the right chemistry of colors, fonts, words, photos, and a little magic.

Imagine coming up with a great new product or service or announcement and not hesitating to announce it to the world!

Imagine saving money on designers and getting deliverables that you love the first time around.

Imagine posting something new to your website or social feed without hesitation because you know it's true to your business and is going to look great.

A thorough brand style guide can give you the confidence you need to make all of those things happen! I can't wait to help you finally make one that will make design decisions for you, so you can leave the insecurities in the dust where they belong.
Meet Your Lead Chemist

I've worked with these happy clients!

Create a brand style that’s exploding with chemistry

Imagine having that visual love potion that will drive your favorite customers your way and make you feel like a straight up Casanova whenever you send people to your website or social feeds.

I want in!

A note on our refund policy

Due to the nature of this program, you'll receive immediate access to all of my best branding tips and secrets, and all of the content in this workshop as soon as content is live. No refunds will be given. Read more FAQs here.

* Free Design Reviews will be scheduled upon completion of the workshop. Your Balanced Brand Lab Kit must be completed before February 28 to be eligible.